I have been working on a creative case 'campus pizza' whose target is campus students.I think the differentiation of campus pizza apart from other pizza brands is the close tie-in relationship with students. Thus I used 'thoughtful, concerned about your growth' such words in strategy statement and the Marketing Communication Strategy was mainly included pubilicity (such as building a fund for student scholarship and supporting some student activies, offering part-time job opportunities in student-run in-campus stores), sales promotion (such as coupons, membership benefits, group plans with free beverage) and event marketing (i.e.student sales contest).However, my American professor said the tactics seemed a little fuzzy, I am not familiar with American students, and I used a 'Chinese way' to think about Americans.So, I wonder how to make it more 'American'. Thank you very much.What are the main characteristics or features of American college students? Lifestyle? Personality?
no money.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment